Lactalis Canada’s Yogourt Brands Support Kids Help Phone with New Back to School “Snack & Give” Campaign

August 8, 2023 – Toronto, ON – Lactalis Canada, the Canadian dairy leader and subsidiary of France-based Lactalis Group, is thrilled to announce that its iÖGO, iÖGO nanö, Astro, Olympic and siggi’s brands have teamed up in support of Kids Help Phone with the launch of a new philanthropic driven campaign called “Snack & Give” in market nationally throughout the back-to-school period from August 7 to September 24, 2023.

As part of this campaign, Lactalis Canada’s iÖGO, iÖGO nanö, Astro, Olympic and siggi’s yogourt brands will donate $40,000 to Kids Help Phone in support of children and youth mental health across the country.

“Our purpose at Lactalis Canada is to enrich and nurture the lives of Canadians,” said Adrienne Pagot-Gérault, General Manager, Yogourt & Cultured Division at Lactalis Canada. “During the busy and often stressful back-to-school period, we’re pleased to have our iÖGO, iÖGO nanö, Astro, Olympic and siggi’s yogourt brands partner with Kids Help Phone to offer consumers our simple and natural yogourts, all the while helping to give back to support critical mental health services for children and youth.”

Lactalis Canada’s “Snack and Give” campaign will be supported by multi-channel social media, in-store signage and coupons at leading grocery chains across the country. Consumers can find more on the “Snack & Give” campaign here.

As a founding partner of Kids Help Phone for over 34 years, Lactalis Canada has proudly helped to enable millions of connections for children and youth in any moment of crisis. Lactalis Canada displays the instantly identifiable Kids Help Phone logo and crisis phone number on its Black Diamond Cheestrings, Lactantia and Beatrice packaging so that children and youth in need have quick access to Kids Help Phone’s mental health support in Canada’s official languages, 24/7.

About Lactalis Canada Inc.

With 140 years of brand heritage, Lactalis Canada is committed to enriching and nurturing the lives of Canadians by producing nutritious and great tasting dairy products. Named on Forbes list of Canada’s Best Employers, Lactalis Canada directly employs more than 4,000 employees, supports hundreds of farming families and contributes to the livelihoods of thousands of Canadians who provide essential services to Lactalis Canada’s more than 30 operating sites including 20 manufacturing facilities. The company’s iconic brands include Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi’s, iÖGO, iÖGO nanö, Olympic, Lactantia, Beatrice, Marie Morin, Galbani, and Président. Lactalis Canada is part of Lactalis Group, the world’s leading dairy company, headquartered in Laval, France. For more information, visit www.lactalis.ca.

 

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Media Contact:

Sarah Sutton

Manager, Corporate Communications, Lactalis Canada

sarah.sutton@ca.lactalis.com I c: (437) 249-2730